Avoiding “Alexa”

Published on Friday 14 January 2022

Given how many times I set off Alexa while proofreading (aloud) the voice control section of the latest One Step Ahead report, you’d think I’d have remembered to switch off my Echo before starting yesterday’s accompanying webinar. Still, I successfully met the challenge of talking about voice control for ten minutes without saying the word “Alexa” once! Thanks to everyone who tuned in – and if you are a member of IMPALA or an affiliated organisation, don’t forget to download your copy of the report!



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