Marketing power

Published on Tuesday 16 February 2021

Independent record labels remain crucial marketing partners for the artists they sign and work with, but the way a label delivers value has changed and is changing – with that label’s data and networks playing an increasingly important role, of course. How do I know this? Because we just published a new One Step Ahead report with IMPALA and it says so. IMPALA members can download the report right now and sign up for a free webinar on it taking place this Thursday. Info here.

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