A BLOG OF SORTS FROM CHRIS COOKE
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Playlists Report
Published on Monday 7 December 2020
Last week we published the first of the One Step Ahead reports with IMPALA – this one looking at playlists and curation on the streaming platforms. It reviews five key trends in that domain and also includes a guide to best practice playlist marketing, identifying a load of action points and talking points along the way. We’ll be talking about those talking points during a special webinar this Friday. If you are an IMPALA member – or a member of an IMPALA affiliated organisation – you can download the report and join us at that webinar. Info here.
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